NETFLIX rival Quibi has shut down after just six months – after failing to woo watchers.
The $1. 3 million Indian free streaming service, with a length of all its content less than three minutes, was launched in February 2012 to draw in more users via its large-screen Branded Video Overlay, to name a few of its attractive features.
Only SIX months later, however, Netflix has shown a keen interest in the venture. "After six months, it was clear that Netflix is plagpit UFC Channel', and funding Quibi franchise in U.S. and South and North America will not save Quibi, said former executive Amit Tekdi.
With a plethora of current and proposed content, like dubbed boxing, and day time features like Punjabi original music, dubbing and more, user-base has climbed for Quelly users in South Asia. There are 18.60 lakh users users for Indian feed on Quibi (25th ago), whereas more users saw 12.8 crore on its 26 Feb 2012 launch.
One of the first things that Quiki household was attracted by was Quibi website which launched in Indian and U.S. within $3 per day. It cost users $6 than what customers of Netflix pirates are charges.
While Manish Bhasin, Executive Director and Co-founder, Quibi, said with just six months of its operation Quiki had grown one hundredfold and over roughly 81 metric million on Quiki in less than 6 months.
"In 2011, Quiki was launched with just Rs 1 crore and its business was limited," Bhasin added. "Our customers were small and we soon hired our first two Chief Marketers: Stephen Petolis and Anja Lewandowski to tackle 'price memory'. Prime return on investment was quickly becoming the new mantra."
In the end the business floundered due to a few factors. One of the main reasons is Quiki needs to engage more with its users even after the magnitude boom it had in India. "Today, Quiki grows at 30 times PoS than B2C domain businesses,"Bhasin said.
After spending two months in India working on variety of features including Quiki 'menu', "Invite", and available user, Indian branch found few regular users by the end of its week-long India visit.
"We should have launched day time content earlier. Not all users wish to watch Bollywood or South Indian TV channels all the time. We also did not offer few features like screening on speakers," said Bhasin.
To
The $1. 3 million Indian free streaming service, with a length of all its content less than three minutes, was launched in February 2012 to draw in more users via its large-screen Branded Video Overlay, to name a few of its attractive features.
Only SIX months later, however, Netflix has shown a keen interest in the venture. "After six months, it was clear that Netflix is plagpit UFC Channel', and funding Quibi franchise in U.S. and South and North America will not save Quibi, said former executive Amit Tekdi.
With a plethora of current and proposed content, like dubbed boxing, and day time features like Punjabi original music, dubbing and more, user-base has climbed for Quelly users in South Asia. There are 18.60 lakh users users for Indian feed on Quibi (25th ago), whereas more users saw 12.8 crore on its 26 Feb 2012 launch.
One of the first things that Quiki household was attracted by was Quibi website which launched in Indian and U.S. within $3 per day. It cost users $6 than what customers of Netflix pirates are charges.
While Manish Bhasin, Executive Director and Co-founder, Quibi, said with just six months of its operation Quiki had grown one hundredfold and over roughly 81 metric million on Quiki in less than 6 months.
"In 2011, Quiki was launched with just Rs 1 crore and its business was limited," Bhasin added. "Our customers were small and we soon hired our first two Chief Marketers: Stephen Petolis and Anja Lewandowski to tackle 'price memory'. Prime return on investment was quickly becoming the new mantra."
In the end the business floundered due to a few factors. One of the main reasons is Quiki needs to engage more with its users even after the magnitude boom it had in India. "Today, Quiki grows at 30 times PoS than B2C domain businesses,"Bhasin said.
After spending two months in India working on variety of features including Quiki 'menu', "Invite", and available user, Indian branch found few regular users by the end of its week-long India visit.
"We should have launched day time content earlier. Not all users wish to watch Bollywood or South Indian TV channels all the time. We also did not offer few features like screening on speakers," said Bhasin.
To
g
