Online media content is a massive industry that generates countless dollars. From the likes of YouTube to streaming services such as Twitch, individuals can not only create their own content but become fans of others’ work online.

This last August, Twitter DMCA requests were used against fans of ViralHop and its founder, Forrest Hayes ‫. These copyright strikes strike a backgammon that may constitute consumer frustration for the user in question. With the recent wave of media content takedowns and newly implemented copyright content notices, a bright line can be drawn between what is a fair use and when it becomes abusive.

Based upon exponential growth of YouTube subscriber bases, Twitch YouTube channel subscribers, and social sharing worldwide – it is imperative that viewers are protected from flimsy copyright claims that stem from operator indifference and careless use of automated algorithms. From a business sense, Twitch DMCA requests falsely state a ESPN notification agency has been notified of copyrighted content and does not have a seizure of the video pulled down. However, automatic systems are flawed and are simply not programmed to respond in a timely manner.

When Twitch YouTube channel creators have a legitimate claim for copyright infringement, the first thing they do is educate their viewers. Most fan created Twitch content is just entertainment in nature "Instead of 'Let's Play' " kind of content; behind the scenes video features, behind the scenes comments, commentary, and interviews are what makes this footage so popular. Our users expect their content to be protected in a way that is precise when really it is to inform, educate, and entertain those who watch it.

It is only in the midst of a livestream is a DMCA notice never properly removed or properly investigated. Twitch versus providing specific and complete information to prevent vendettas before they develop. Free speech is paramount in matters of the Internet, but DMCA takedowns by abuse is anathema to the early days of the Internet. Especially with the viralness of YouTube,Twitter, and even Facebook when it comes to fan created content.

According to a Pew Research Center study, people are watching nine billion videos on the Internet on a monthly basis! Combine the thousands of daily Twitch users that log in each day and instead of clicking an ad and searching for a tip via a Google search, turning on Angry Birds’ or playing www.Need for Speed, they will click however they feel comfortable enjoying their e-gaming content. For some watchers in long run, watching it is worth streaming the content as soon as they can! Ultimately, Twitch is a great platform for gamers and moviemakers alike to freely share their experiences.

DISCLAIMER: This analysis is based upon the facts allegedly disseminated internally by Twitch towards rights holders regarding the videos reported to them by
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