Andrew Hoyle/CNET
Huawei on Thursday welcomed into the world the latest addition to its flagship lineup: the Mate 40 Pro. But the phone's arrival was bittersweet.
Its specs surpass those of the Mate 9 we reviewed last week, but the Pro's lack of a dual-camera configuration and inclusion of the all-too slightly."Google" Nexus camera system makes Huawei's offering look even more uninspiring.
Still, we're excited by Huawei's efforts to build a new brand identity. The Mate 50 is just one step further, and should help to merchants and consumers at large, especially after a tough quarter.
With the new flagship, the Chinese company aims to expand its strategic global network, much to the delight of its faithful consumers in the middle east and beyond. China is fast from Huawei's vantage point thanks to the country's fast Internet speeds. With the Mate 10 benefiting from Huawei's over three-year-long Brand Hacking program, the company hopes to expand its footprint in other mature market geographies such as the US and Europe.
Huawei's growth has always been driven by its brand identity. Expectations are high for the Mate 40 Pro and for the whole Mate project, as the company expect to see growth of about 20 percent. The company declined comment on pricing for the Pro itself, but it did confirm sales will start in China along the middle east.
Huawei CEO Richard Yu said that the company's success is "not only because of the slogan," but the fact that "Huawei is deeply committed to quality and also to promising future promise." Huawei's merits are carefully reflected in the Mate 40 Pro: an unsurprising mix of metal build, premium materials, and high-end specs.
As it stands, the $450 Mate 50 Pro offers a 5.5-inch full HD AMOLED display, with a 1030 mAh battery and get sufficient battery life in adaptive style. It's supported with cruise control and extremely handsome earphones, as well as the Mi Mix, on one ear. I also had an opportunity to use the dual 12 MP well-placed front and rear cameras, as optional accessories. Huawei had a few interesting angles to present to try and suss out any weaknesses in the design.
Perhaps Huawei's biggest worry in launching the Mate 40 Pro was the low-res display of the Mate 9. The Mate 5X's screen was also nominally 5-inches, but in true (Facebook) News Corp. fashion, shipped at just 4K resolution on such limited hardware.
The Mate 9 has some quirks; we aren't yet aware of any software incompatibilities. Additionally,
Huawei on Thursday welcomed into the world the latest addition to its flagship lineup: the Mate 40 Pro. But the phone's arrival was bittersweet.
Its specs surpass those of the Mate 9 we reviewed last week, but the Pro's lack of a dual-camera configuration and inclusion of the all-too slightly."Google" Nexus camera system makes Huawei's offering look even more uninspiring.
Still, we're excited by Huawei's efforts to build a new brand identity. The Mate 50 is just one step further, and should help to merchants and consumers at large, especially after a tough quarter.
With the new flagship, the Chinese company aims to expand its strategic global network, much to the delight of its faithful consumers in the middle east and beyond. China is fast from Huawei's vantage point thanks to the country's fast Internet speeds. With the Mate 10 benefiting from Huawei's over three-year-long Brand Hacking program, the company hopes to expand its footprint in other mature market geographies such as the US and Europe.
Huawei's growth has always been driven by its brand identity. Expectations are high for the Mate 40 Pro and for the whole Mate project, as the company expect to see growth of about 20 percent. The company declined comment on pricing for the Pro itself, but it did confirm sales will start in China along the middle east.
Huawei CEO Richard Yu said that the company's success is "not only because of the slogan," but the fact that "Huawei is deeply committed to quality and also to promising future promise." Huawei's merits are carefully reflected in the Mate 40 Pro: an unsurprising mix of metal build, premium materials, and high-end specs.
As it stands, the $450 Mate 50 Pro offers a 5.5-inch full HD AMOLED display, with a 1030 mAh battery and get sufficient battery life in adaptive style. It's supported with cruise control and extremely handsome earphones, as well as the Mi Mix, on one ear. I also had an opportunity to use the dual 12 MP well-placed front and rear cameras, as optional accessories. Huawei had a few interesting angles to present to try and suss out any weaknesses in the design.
Perhaps Huawei's biggest worry in launching the Mate 40 Pro was the low-res display of the Mate 9. The Mate 5X's screen was also nominally 5-inches, but in true (Facebook) News Corp. fashion, shipped at just 4K resolution on such limited hardware.
The Mate 9 has some quirks; we aren't yet aware of any software incompatibilities. Additionally,
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