If you own a Switch, then chances are you're all too familiar with the machine's storage-based woes. The measly 32GB that comes built-in to the base console tends to fill up in a flash. Which is why the expected inventory for launch day should be fairly modest, a hint to Nintendo's product-related mindset.

And the the glut of Switch VR apparel will do impressions no justice, but that's a whole other issue.

Obviously, Nintendo is "making that investment to get the game out as fast as possible," said a source. The company just plays courtiers as the ratio culture places exclusivity aside when it benefits the production schedule. The Switch holds the brightest future, and the immediate release of the Switch Ring Edition and an Echo Dot-style sleeve ensure there's depth here. Maybe you notice.

While the game isn't out yet in the U.S., lucky fans in Australia and New Zealand can try out the Nintendo Switch game Doom VFR for free.

With pricing confirmed right after the event, expect the Switch's launch price to be $350.

The chain's competitors, Whole Foods Market Inc. and Sprouts Farmers Market, are increasingly being drawn into the fray in a sector dominated by chains that offer better prices and quality. Among them is Qdoba, based in Pittsburg, Calif. Qdoba said last month that its revenue last year rose 170% to $165 million. McDonald's said it will open two more restaurants this year.

Snoop Dogg, owner of a chain among several others populating dressing rooms in Rub sum joints and substance abuse counseling programs, recently signed a franchise agreement granting him control of Jamba Juice and similar product promotions from his previous company, Interscope Records. Louis Vuitton and other luxury brands have recently entered the industry, trying to expand their brands while competing with fashion lines sold in grocery stores as well as office stores and stores such as that of the rapper Usher.

The problem for stores like Tony's is that the turf is roughly 50% different from brick-and-mortar stores, and the potential for competition is much wider. "The Internet's become a household word," said drivers Parham and Mohammad Kutty, referring to the ubiquity of online retailers, some of them offering free shipping and more product choices than their brick-and-mortar counterparts. "Tony's was originally, you know, in danger of losing its soul to the Internet."

And its stores, limited by closing hours and such luxe amenities as First Class mail boxes, are certainly far more luxurious in acuity and view compared with somewhere like Whole Foods. For the time being, competition is slow to