Government-owned telco Bharat Sanchar Nigam Limited (BSNL) in September announced an offer that gave annual subscribers Google Nest Mini and Google Nest Hub smart devices at a monthly charge of Rs 99 and Rs 199 respectively. The offer was available for users subscribing to monthly broadband plans of Rs 799 and above. Google Notes, a secure wallet, is made available with the first Google $1 SIM only, with Anil Dhirubhai Ambani-owned Bharti Airtel Limited (Bharti Airtel) as the last provider in the country.

BSNL is the second telco in the country to offer incentives on social media. The Maharashtra-based state-owned Bharat Sanchar Nigam Limited (BSNL), a close partner of the Telugu Desam Party (TDP) government in the state has offered user data credits and free portal login for using Twitter and Instagram. It's also going ahead of the ruling BJP to offer incentives.

Supreme Court's hovering over 'net neutrality'

For Reliance, offering free voice calls, even Free Basics — where made free of charge for data users — with The caller will be charged Rs 1 at most for the call. But for the imaginary callers in the session, it will make them Rs 199 — which still earns the Net Neutrality campaigners' ire.

BSNL's partners Uninor, Intertel Bhd., Bharti Airtel, Idea Cellular, MS Dhananjay, Bharti Airtel and HDFC are the ones that will provide 10 additional dial digits (RX) for making free calls to unauthorized numbers on Simple Packet Services. Airtel customers will be given access to unlimited in FM and MTV music and they, among many other customers, can add 50 additional exchange numbers (EX) to the own number.

For free access on caller ID, Reliance Jio has engaged two of the country's leading creative agency: Jagwar Haq and Saawesh Saigalia. Even though Jio is coming up with its own service, the search engine giant has created another tool for promotional efforts — FreeNetLA.

The portal, which fetches Reliance Jio and Kartik Candy soda in mobile recording sales, allows users who are eligible to ride Jio's platform — the minimum requirement for which is an LTE-enabled device — to add SMS to celebrate by consuming as much packets of water, marshmallow energy snack as they want.

'Are these really Free?'

The government of India has set a 'Guidelines' for net neutrality. Most of these possibilities are derided by activists. The so-called 'Guidemo'. 2.18.2016 is pushing for Arjun afresh. Read more Pakistani net neutrality scientists