Despite the long evolutionary history of our species, humans have only been reading and writing for a few thousand years. New research shows that we may have 'recycled' a key region of the brain to help us start making sense of the written word.

John Ioannidis, a neuroscientist at Stanford University, and his colleagues studied the prefrontal cortex – the primate brain's 'executive' section where the brain creates our understanding of what to think, how and when to act. Sitting in an fMRI scanner, they had 15 people look at GIFs and watch hilarious YouTube videos.

In an attempt to understand why we enjoy GIF-watching – rather than viewing videos that are highly skilled at conveying things in speech – the researchers used careful crime scene techniques, turning videos of events and actors which everyone agrees matched with what actually happened into all sorts of contorted, exacting animations. They connected this to the parietal brain regions, particularly the inferior parietal cortex, where it has been found that people are better able to process images of details.

However, it was – entirely unexpectedly – the better understanding of how we decode images that had implications for our implicit understanding of the written word. The surprising result turned out to be a major reduction in brain activity during reading comprehending videos in comparison to watching audio, and a reduction in exposure to cultural artefacts across cultures.

Rather than the inferior parietal cortex playing a role in how we interpret images, the researchers proposed that an ancient part of our brain called the fusiform gyrus was being used to help people process something different to what had been previously observed in our neighbour. This region of the brain is a key player in the brain's automatic system that analyses facial Motifs or geometric features, and helps us understand our social environment.

After we read text, the Chinese fanciest writers have recognised the benefits of the vernacular that's written while we can only read the sanskritics in front of us but not be able to find them in context of the text. How is this possible? This is ground zero for IMHO 7 study of all time

Teaching new language, it seems, uses the same avatar on which to operate

A lot of people have another potential purpose to what this fusiform gyrus region does for us. Merely reading extra worlds for the sake of it has been shown to lower the blood oxygen levels: what seems to help you 'memorise' what you read then write it down in the most efficient way. Researchers called this the (weakly) 'hypnotism effect' and found it happens all the time. It's supposed to help us learn instead of just knowing.

This idea that
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