There are a lot of things the Fitbit Sense does that the Apple Watch can’t. Fitbit's latest smartwatch can track your stress level and help you calm down. It detects how much water you're sweating through its built-in accelerometer. This means you can train by keeping yourself in a swimsuit — something every fitness-loving man should be doing, in fact — but also from the SafeSwim™ Swim Tracker, music management, interactions with applets/close friends and family, and even reports about your activity across multiple Fitbit apps.

Of course Fitbit still requires that users spend money on the higher-end running/cycling and cycling (mostly) sensor-equipped isometric devices running on Fitbit's premium application platform (Android).

There are, of course, disadvantages and trade-offs. Firstly, although the Apple Watch has a battery life of up to 6 days a charge, Fitbit's is 6 week, with adjustable charge modes (i.e. 2 hours without confirming, 24 hours, 48 hours, 2 days, 18 days in 24 hours), whereas Apple's is 5 days easily, more than enough for long-time workouts.

More importantly, although Apple has long been tired of competitors hailing them as a watch/appstore-killer, the new iPhones have put Apple's clear difference with iPhone technology front and centre once again. For many Apple customers the new iPhones are a Windows Phone killer, and worse still, they're buying them for run tasks, whereas Fitbit users are generally using them for running.

As a result, some fitness-conscious people read comments about YouTube videos, and seeing how many there are. This leads to the unfortunate error of seeing that Fitbit's main competitors, the Nike FuelBand and the apps from Runtastic, Strava and others, are doing about as well in subscriber volume as Fitbit, pumping just $4 million every year out it. Plus, because Fitbit isn't integrated as utterly as those other platforms, users who might have bought Apple Watches with basic fitness apps on them may end up opting for the $20 FitBit Mighty and its only functionality in the usual phone power function, which inevitably hurts Fitbit's streaming dominance.

Ultimately the bottom line is that fitbit is way, way behind

The truth is that fitness-aware users are starving for other fitness choices, and mainly what suits them on a personal basis. Fitbit hasn't really been able to fine tune really any of those other choices. Most people might not care much about exercise stats, apps, tracking, training modes—all it needs is a ringer and you're running at