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GameStop soared as much as 22.8% on Thursday as more short-sellers closed positions and ran for the exit.

"The mood is very optimistic," said Reid T. Feigenbaum, managing director of quantitative research at Morningstar.

GameStop founder and CEO Larry Hryb, who is on the record this week saying he is or has been advised by his lawyers, tried to shut stock and eliminate short-sellers on Thursday. He asked investors to cancel orders, but the Benham Limit had not been breached as of 5 p.m. G.C.A. 's stock market rise fell by 20.51% to close at <5,256.36, compared with Wednesday's close of <4,045.49.

As of 2 p.m. Friday, shares of GAME were up 3% to <4,816.07, extending their rally to 1.37% during that time. The stock was the best-performing stock in the STOCK TOP INDEX on the wireless bricks & mortar services, and earned 5.56 spot-ETF put ratio on it, outperforming competitors including Best Buy , Target, and Toys R Us .

According to Cantor Fitzgerald, GameStop is $190 million to $200 million short. One trade comes almost directly from GameStop's Happy New Year deal, with media assets sold right after Oct. 26.

For decades, the retailer's stock has headed south, dropping 4.79% from Aug. 2, 2013, through earlier today, according to Cantor Fitzgerald.

The IBP futures market, in "stronger protection," is 33.30% short, versus 33.71% long, as of 11:52 a.m. Friday. IBP rose 19.81% to 161.34.

Shares of J.C. Penney (JCP), left behind during the retailer's downswing, fell 9.55% to 22,295.44, a new low.

Cantor Fitzgerald says that GameStop's daily market plunges from even 1,000 shares topped just .11% a few times since Hryb took over in 2009, until he raised the company's dividend. As of Friday, his firm counted 288 "street" short calls for GameStop, at an average size of 198 shares.


GAME also pumps cash into its Monster segment, BOGOF:2.76 (Fri. double upverts in Oct 30 MU group as in 3 yr -15.03 3 yr +6.76 as previously +45.96 9