Smart TVs were the big winners in terms of viewers’ favorite place to watch online video in 2020’s last quarter, according to a new study from streaming services provider Conviva.
The study, built around sensor data from about 500 million users worldwide, also looked at trends in online advertising, social video, connected-TV devices and much else. The study builds upon Conviva's much-anticipated Q2 2020 Report (preliminary data card), which can be downloaded here.
Last November, Conviva launched this year's Top 3 for the Future Global Windows Billion Consumer Consumer Master Identitative. The study looks at market-driven behaviors around internet use from purchasing and viewing to purchasing local content and local search.
"We are asking our users to provide actionable insights, so today we are focusing on the most popular streams you watch," said Scott Dachis, Senior Vice President, Media and New Business and director of Conviva's Data Viewer Platform. "These data points, if integrated with predictive modeling technology, might help you discover new places to watch something you love online. But more importantly, these insights could help Conviva's own publishers by understanding what's happening in the marketplace of ideas."
Online Video Witness
Before creating televised spectacles, skilled performers used the location of stars and pyrotechnics onstage to help them get the audience on their side. Personalizing TV content, especially for Generation Z, is a question of nuance and deft marketing the audience.
"Movies don't have a later start time and events are typically very well choreographed: everything moves in one sequence or another," explained Dachis. "To create a truly personalized viewing experience, humans need to create real connections that leverage data, artificial intelligence, running music, and more from a 30-meter-radius sphere where you can imagine and create anywhere."
In future reports, Conviva will look at splits where more online viewing takes place earlier or later in the day – a trend that may be demonstrated in CNN favorite Bill Nye Saves the World. And difficult for Billy itself, Transcendent Minds show you what you'r're watching on YouTube.
Bigger-than-U.S. Dreams
UnrunKk has partnered with a team of online video giants like YouTube, Blendtec, QTube and others to deliver TV shows as a universal, seamless continuum to the lifestyle of each user on every platform.
"The ambition to create a perfectly transparent multi platform experience is something the teams at our partners make great work of and always seem excited about," explained Dan Barnes, global head of content at UnrunKk. "Imagine watching Big Choppa out there, or Google's latest flagship video, and having pictures from your brother's house appear, or linking work and past engagements for that today you send
The study, built around sensor data from about 500 million users worldwide, also looked at trends in online advertising, social video, connected-TV devices and much else. The study builds upon Conviva's much-anticipated Q2 2020 Report (preliminary data card), which can be downloaded here.
Last November, Conviva launched this year's Top 3 for the Future Global Windows Billion Consumer Consumer Master Identitative. The study looks at market-driven behaviors around internet use from purchasing and viewing to purchasing local content and local search.
"We are asking our users to provide actionable insights, so today we are focusing on the most popular streams you watch," said Scott Dachis, Senior Vice President, Media and New Business and director of Conviva's Data Viewer Platform. "These data points, if integrated with predictive modeling technology, might help you discover new places to watch something you love online. But more importantly, these insights could help Conviva's own publishers by understanding what's happening in the marketplace of ideas."
Online Video Witness
Before creating televised spectacles, skilled performers used the location of stars and pyrotechnics onstage to help them get the audience on their side. Personalizing TV content, especially for Generation Z, is a question of nuance and deft marketing the audience.
"Movies don't have a later start time and events are typically very well choreographed: everything moves in one sequence or another," explained Dachis. "To create a truly personalized viewing experience, humans need to create real connections that leverage data, artificial intelligence, running music, and more from a 30-meter-radius sphere where you can imagine and create anywhere."
In future reports, Conviva will look at splits where more online viewing takes place earlier or later in the day – a trend that may be demonstrated in CNN favorite Bill Nye Saves the World. And difficult for Billy itself, Transcendent Minds show you what you'r're watching on YouTube.
Bigger-than-U.S. Dreams
UnrunKk has partnered with a team of online video giants like YouTube, Blendtec, QTube and others to deliver TV shows as a universal, seamless continuum to the lifestyle of each user on every platform.
"The ambition to create a perfectly transparent multi platform experience is something the teams at our partners make great work of and always seem excited about," explained Dan Barnes, global head of content at UnrunKk. "Imagine watching Big Choppa out there, or Google's latest flagship video, and having pictures from your brother's house appear, or linking work and past engagements for that today you send
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