Apple executive emails revealed in the Epic Games vs. Apple lawsuit highlight how the company came to its conclusion to take a 30% cut on all App Store transactions in a way that ensured it wasn't "leaving money on the table. And, while Apple reportedly wants to keep its head and concentrate on its business in the movies and music, the image would certainly be of Apple taking care of its end game in mobile.
"Leaving money on the table" is becoming a common phrase now in the corporate world, and not just from Apple. Let us take Intel's agreement last November to have Google pay them 85% of the data being mined from Intel computers at scale:
Intel has also admitted that it distorted how it paid CD partners but… the damages are already between $650 million and $750 million, due to developers choice not to use Intel's software or hardware devices.
First on the list of "pleasuring offenses" in an ongoing lawsuit between Apple and Epic Games over cross-licensing of Unreal Engine is an email sent by Epic's general counsel observing that, "I agree there are some hard feelings. That being said, I think the rights we have got according to this agreement are very strong." Apple's Taylor noted the situation is "umm, delicously different and we don't have all the slides yet." Allen objects to this close relationship. "We don't want there to be damage done to the partnerships between both of us." Indeed, there is no "non-compete clause"… only a literal, actual non-compete stipulation on Epic's end. With that said, Allen notes "I don't think we were 30% open on why we feel that [sic]."
If Epic made the wrong compromise or deal and it gains back when Apple Wins the Court's Opinion — Which I believe they have — then this release makes a Bit of Sense.
Having had my Fun, Owning Digital Content with Epic's Unreal Engine, and ultimately Big Sports teams and various community based Titles under license from Epic, I am probably in the most favorable Microsoft all-rookie restricted team whether they win or lose the Court's Opinion?
*** This post was originally published on July 18th, 2013 and has been updated with comment and release notes from Epic Games v. Apple***
***More coverage of Epic Games v. Apple:
Last month, APIs leaked, emotions snowballs, &c;
www.theverge.com/2013/5/8/13038403/new-epic-games-apple-app-license-dispute-deal
Apple is Testing a Design Studio, etc;
www.theverge.
"Leaving money on the table" is becoming a common phrase now in the corporate world, and not just from Apple. Let us take Intel's agreement last November to have Google pay them 85% of the data being mined from Intel computers at scale:
Intel has also admitted that it distorted how it paid CD partners but… the damages are already between $650 million and $750 million, due to developers choice not to use Intel's software or hardware devices.
First on the list of "pleasuring offenses" in an ongoing lawsuit between Apple and Epic Games over cross-licensing of Unreal Engine is an email sent by Epic's general counsel observing that, "I agree there are some hard feelings. That being said, I think the rights we have got according to this agreement are very strong." Apple's Taylor noted the situation is "umm, delicously different and we don't have all the slides yet." Allen objects to this close relationship. "We don't want there to be damage done to the partnerships between both of us." Indeed, there is no "non-compete clause"… only a literal, actual non-compete stipulation on Epic's end. With that said, Allen notes "I don't think we were 30% open on why we feel that [sic]."
If Epic made the wrong compromise or deal and it gains back when Apple Wins the Court's Opinion — Which I believe they have — then this release makes a Bit of Sense.
Having had my Fun, Owning Digital Content with Epic's Unreal Engine, and ultimately Big Sports teams and various community based Titles under license from Epic, I am probably in the most favorable Microsoft all-rookie restricted team whether they win or lose the Court's Opinion?
*** This post was originally published on July 18th, 2013 and has been updated with comment and release notes from Epic Games v. Apple***
***More coverage of Epic Games v. Apple:
Last month, APIs leaked, emotions snowballs, &c;
www.theverge.com/2013/5/8/13038403/new-epic-games-apple-app-license-dispute-deal
Apple is Testing a Design Studio, etc;
www.theverge.
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