Mobvoi is starting to sell the TicWatch GTH today, a $79.99 fitness wearable that features sensors for skin temperature and blood oxygen that are typically reserved for more expensive watches.

The TICwatch GTH is one of the first smartwatch bands that costs less than $100 and can be used on any phone.

"Essentially the premise of this watch is, 'When'll you stop being terrible and be using your phone? Say hello to a monitor," said Mobvoi Chief Financial Officer Stan Chun.

The Ticwatch GTH is designed to act as a day-reader. When paired with an Android or Apple device running Android Lollipop or later service, a red light won't appear in the watch to indicate that something is locked. Scanning the sensor to see when the phone needs contacting. Then respond by responding directly to the phone.

"When we saw the popularity of Pebble, we started to say, 'Well, then we do stuff in that area,'" Chun said. "But we didn't really want it to be a big numbers kind of thing, where it becomes this thing with a price tag that starts to bother users."

Mobvoi doesn't plan on exhibiting the Ticwatch GTH in public, Chun said.

The company reached a distribution deal with LG to have the watch sell in more than 10,000 locations.

Pebble initially sold 30,000 Ticwatch smartwatches. But Cisco earlier this summer reported that users of the watch were churning it out in only 6,000 units per month.

"It's possible with the second-generation Ticwatch GTH least revenue on date," Chun said.

Pebble has other wearables too, like the OS and other software kits, but the major change to the platform is smart hardware. Those features, as a pure cool tech gadget, do not seem to be drawing many buyers, according to Cisco, which estimates that Pebble may have less than 5,000 units in the next month. Mobile device kiosks should also not have had the same kind of ever-growing market share.

Still, the Ticwatch GTH has "several key advantages" in the market, according to Dennis Posner, an analyst at Sterne Agee Securities.

"With this product, we actually have no scaling issue," he said. "It's available for sale and the marketing dollars go to find and get the business cases within a narrower geographic area, in mobile brothels."

Howard Chang, chief marine engineer at NOAA's Pacific Marine Environmental Laboratory, also said that the Ticwatch can be
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